Brands & Marketing / Infotech

Etisalat Brand Is Here To Stay, As Nigeria Remains Soul Of EMTS’ Business—Management

In response to the decision of Etisalat Group, the parent company of Etisalat Nigeria to pull out of Nigeria as well as its demand that the use of its brand be phased out after three weeks, the management of Emerging Markets Telecommunication Services Ltd. (EMTS), trading as Etisalat Nigeria has reiterated that the firm has a valid and subsisting agreement with the Etisalat Group, which entitles EMTS to use the Etisalat brand, notwithstanding the recent changes within the Company.


In a statement signed by the Vice President (Regulatory and Corporate Affairs), Ibrahim Dikko, the management said discussions are ongoing between EMTS and Etisalat Group pertaining to the continued use of the brand, as EMTS will issue a formal statement once discussions are concluded.


The final outcome on the use of the brand in no way affects the operations of the business as our full range of services remain available to our customers, the statement said.


“EMTS launched in Nigeria in 2008 with “0809ja” to affirm the “Nigerianness” of our origin and sphere of influence. In our 9 years of operation, we have remained a prime driver and avid supporter of the Nigerian spirit of excellence, and we will continue to stay true to our “Naijacentric identity”.


“This notion is strongly reflected in our core messages and depicted in major projects and initiatives which we have been known to support. All these initiatives have their foundation embedded in supporting key aspects of the Nigerian fabric: building Nigerian businesses and empowering Nigerian’s with a focus on the youth.”


While reiterating that Nigeria remains the soul of EMTS’ business as it has over the years made the brand alluring to its teeming subscribers who see a piece of the spirit and character of Nigeria in everything it does, the management thanked its esteemed customers for their abiding faith in the telecommunication company.


“EMTS is here to stay and we wish to assure our esteemed customers that our core values of youthfulness, customer-centricity and innovation will remain the pillars on which we operate.”

It would be recalled that the Abu Dhabi-based company had decided to exit the country after talks between Etisalat Nigeria and a group of banks over the restructuring of a $1.2bn loan failed.


Yesterday, Chief Executive Officer of Etisalat International, Mr Hatem Dowidar, told Reuters that the company had terminated its management agreement with Etisalat Nigeria.


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