Premier destination advertising company, Nimbus Media Limited has recorded a significant, first in the history of Nigeria’s retail industry with the launch of the country’s first full-fledged shopping mall guide – the Nigeria Shopping Mall Guide.
The quarterly digital publication, primed to be the authoritative guide into Nigeria’s blooming retail landscape will offer shoppers, brands, tourists, investors, media managers and retailers, rich and useful insights on trends, happenings and attractions in shopping malls and retail spaces all across the country, as well as comprehensive information on opportunities and developments in the retail sector.
Speaking at the launch, Nimbus Managing Director and Co-founder, Olawale Adegoke said, “The growth of Nigeria’s retail industry in the last decade and the continued emergence of mega and mid-sized shopping malls across the retail landscape, has necessitated a journal that tracks, analyses, documents and reports this exciting developments.
“The Nigeria Shopping Mall Guide bridges an obvious information gap by placing valuable shopping mall information at the fingertips of shoppers while also providing critical consumer insights for retailers, marketers and media planners in a highly competitive, data-driven marketplace.”
Nimbus’s Board Chairman, Prince Adesegun Ajibola (SAN), called the Nigeria Shopping Mall Guide “a result of intellectual and professional excellence” and “the product of a painstaking collection and curation of vital data and insights relevant for all stakeholders across the retail value chain in Nigeria and the rest of the world.”
The maiden edition of the digital guide which can be downloaded at shoppingmallguide.com.ng, features an exclusive interview with Eniola Ositelu, the Marketing Manager of Nigeria’s busiest mall, the Ikeja City Mall, as it commemorates its fifth year of operations.
Printed versions of the guide are also on display in stores at selected malls across the country. The periodical boasts a rich editorial menu comprising industry news and analyses, global retail industry trends, and a comprehensive list of all the major malls in Nigeria.
Mojisola Fagade, Editor of the guide said, The Nigeria Shopping Mall Guide is poised to be a Shopper’s Companion. It is envisioned to be a rich resource with a tremendous breadth of subject matter that includes interviews with industry experts, exhaustive analysis and data on footfall traffic at shopping malls, profiles of brands and retail stores at these malls, trends from both the local and global retail industries, upcoming events and attractions, and much more. It’s magnetic; it leaves you glued and longing for more.”
“Nimbus has always pushed the boundary in digital out-of-home advertising, establishing itself as Nigeria’s foremost in-store digital advertising solution providers. The Nigeria Shopping Mall Guide represents yet another trailblazing feat that positions them as a warehouse for first-hand data on all the shopping malls we have in Nigeria and their potentials in terms of the footfall and traffic achievable in these malls, thus providing useful insights for consumers, retailers and the media,” said Yinka Adetayo, Deputy Manager, Buying at top media agency, MediaReach OMD.
Temitayo Osikoya, Nimbus Deputy Managing Director and Co-founder noted that the yearnings of industry professionals and advertising brands for well-curated and accurate data on Nigeria’s shopping malls can now be satisfied with the guide’s well-researched and assiduously compiled content.
“Beyond updating shoppers with latest developments in retail, the Nigeria Shopping Mall Guide will furnish retailers and advertisers at the other end of the spectrum with credible insights on consumer traffic, thought patterns and attitudes, purchasing power, buying patterns and a range of useful consumer information,” Osikoya noted.